I recently had a conversation with a prospective client about their website. They told me, “Our current site just doesn’t work for us.” That simple statement led to an eye-opening discussion.
I asked them to imagine their website as an employee. If it were on their payroll, would they say it’s pulling its weight? Or is it just sitting there, doing the bare minimum, and costing them money?
That’s when the lightbulb moment happened. We broke it down:
✅ A Clear Role – Every employee has a job description. Does your website? Is it attracting leads, making sales, or informing clients? If not, it’s not doing its job.
✅ Training & Development – No business hires an employee and expects them to succeed without guidance. Websites need regular updates, fresh content, and ongoing optimization to perform at their best.
✅ Investment – You wouldn’t hire staff and expect them to work without resources. Your website needs proper hosting, security, and maintenance to stay efficient and valuable.
How SimpliWeb Saves You Money & Gets Results
At SimpliWeb, we don’t just build websites—we create business assets that work for you. We handle:
💡 Ongoing maintenance, security, and updates
💡 Performance optimization to keep your site fast and effective
💡 A website strategy that aligns with your business goals
By the end of our conversation, the client realized their current website wasn’t just failing them—it was actually costing them money.
If your website isn’t delivering results, it’s time to rethink its role. Let’s build a website that truly works for your business.