Introduction
Did you know that 42% of small business owners say their website doesn’t generate leads? 😨
You might have spent time and money getting a website built, but if it’s not attracting customers, it’s not doing its job.
In this article, we’ll break down the top reasons why small business websites fail—and how you can make sure yours doesn’t.
1. The Website Is Too Complicated
🚨 The Problem:
Many small business websites are cluttered with too much text, too many pages, and confusing navigation.
✅ The Fix:
- Keep it simple. Your homepage should have a clear message and a strong Call to Action (CTA).
- Stick to 5 essential pages: Home, About, Services/Products, Testimonials, and Contact.
📌 Example: If you own a café, your homepage should highlight your menu, show your location, and have a “Book a Table” button—not overwhelm visitors with unnecessary details.
2. It’s Not Mobile-Friendly
🚨 The Problem:
More than 60% of website traffic comes from mobile devices, but many small business websites still look terrible on phones.
✅ The Fix:
- Make sure your site automatically adjusts to mobile screens (responsive design).
- Test your site on different devices to ensure buttons and text are easy to read.
📌 Example: A landscaper’s website should make it super easy to call or request a quote with one tap.
3. It’s Too Slow
🚨 The Problem:
If your website takes more than 3 seconds to load, nearly 40% of visitors will leave before even seeing your content.
✅ The Fix:
- Use fast web hosting (avoid cheap, overloaded hosting).
- Optimize images (large, uncompressed images slow down websites).
- Avoid excess plugins that make WordPress sites sluggish.
📌 Example: SimpliWeb-built sites load in seconds because we use optimised hosting and lightweight designs.
4. It’s Not Showing Up on Google (Bad SEO)
🚨 The Problem:
If customers can’t find you on Google, they’ll go to your competitors.
✅ The Fix:
- Use SEO-friendly keywords (e.g., “Perth plumber” instead of just “plumber”).
- Add a Google Business Profile to show up in local searches.
- Include testimonials and case studies to build trust.
📌 Example: A hair salon in Perth should have “Best Hair Salon in Perth” in its page title and content.
5. No Clear Call to Action (CTA)
🚨 The Problem:
Visitors don’t know what to do next—so they leave.
✅ The Fix:
- Every page should have one clear CTA: “Book Now,” “Get a Quote,” “Call Us,” etc.
- Avoid multiple conflicting buttons that confuse users.
📌 Example: On a personal trainer’s website, the CTA could be:
➡️ “Book Your Free Consultation Today”
How to Get a High-Performing Website Without the Hassle
If all of this sounds like too much work—don’t worry, we’ve got you.
At SimpliWeb, we build, host, and manage high-performance websites for small businesses—without the stress.
🔹 Fast, mobile-friendly sites that convert visitors into customers
🔹 SEO-optimized so your business ranks on Google
🔹 No hidden fees—just simple, affordable pricing
🚀 Get your website live in 5 days! Click below to get started.